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Tactical Arbitrage – A Wicked Awesome How To Guide

You either already use Tactical Arbitrage or you are chomping at the bit to start using it.

Whatever camp you fall into, this Tactical Arbitrage user guide is going to be an all-encompassing resource to teach you how to use the software and harness it’s power. I’m including text, photos, and videos. This way we should cover just about any way someone likes to learn.

Before we get started, I’m no genius. So, if I forget something or do not make it clear enough, please tell me. I will not take it personally and I will improve the material. Now, let’s get going!

Tactical Arbitrage

MWS Settings

Note: If you have your MWS keys set up, just move to the next part of the blog where we get into the meat of the information.

When you sign up to become a Tactical Arbitrage user (you get a 7-day free trial), the first thing you will want to do is set up your MWS settings. Check out the PDF that Alex Moss put together.

I will walk you through it as well. First, go to the Amazon Marketplace Web Service and click on the Get MWS button. Here is a screenshot.

Tactical Arbitrage MWS Keys

Once you have clicked on Sign Up For MWS you will log into Seller Central with your Amazon credentials. This will be the same email and password you would use to log into your regular Amazon account.

Once you are logged in you will want to choose the second radio button. It will say “I want to use an application to access my Amazon seller account with MWS”. Below that it will ask for the application name. Here you will type in “Tactical Arbitrage” without the quotes. The next box will ask for the Application’s Developer Account Number. Type in ‘9127-9646-7393″. No quotes here either. Once you are finished it should like the screenshot below.

Tactical Arbitrage Settings

Click the Next button on the bottom right of the screen. This will take you to a page that will ask you to authorize Tactical Arbitrage to access your account. Do not be afraid of this. They will not have access to any of your data. It will only allow the software to make calls to Amazon to pull pricing and best seller ranking data. You will need to click the radio button that says you understand and then click next. Check out the screenshot below for what it should look like.

Tactical Arbitrage Approval

Once that is finished and you have clicked next you will be taken to a screen that show you your Seller ID as well as your Marketplace ID and your MWS Authorization Token. You will need to save these in your settings inside of Tactical Arbitrage. The screen you need will look like the one below (I have blurred mine out).

Tactical Arbitrage Seller ID

In another tab open up your Tactical Arbitrage account. Click on the Settings button in the menu at the top of the screen. You will need to copy and paste your Seller ID as well as your MWS Authorization token. It is clearly marked on the settings page where these go. Check out the screenshot below.

Tactical Arbitrage settings

This seems like an easy task but it can be a confusing step for many people new to the software. Don’t feel like if this has confused you that you will not be able to use Tactical Arbitrage. You will and you will do well. Below is a video of me walking through these steps just in case that is easier for you.

Product Search

Next, let’s dig into the product search feature inside of Tactical Arbitrage. As of today, September 11, 2016, there are 281 US websites from which you can scan products for resale. This number continually goes up. I honestly don’t know when Alex plans to

Inside of the Product search page there are several things you will want to make yourself familiar with. I am going to list this below as well as a short description of what they are for.

Websites to Explore

This is where the drop down list of websites you scan are all located. There are US sites, UK sites, and Australian sites. Next to each site is also some information about how the site is searched. If the site supports UPC search, the most accurate, there is a notation. If a search supports Title of the product it will also be noted. Do not steer away from title search sites. They may not always give accurate results but there is still gold to be found here.

Use Bulk Feature

This feature allows you to upload a bulk list of categories from a single store or even multiple stores to scan en masse. You can set up as many lines of categories in the CSV file you will upload, set your filters, and then the software will run through the store(s) for a maximum of sixteen hours. I will show you exactly how to do this in a video below.

Wholesale List Feature

Tactical Arbitrage introduced this feature just after ASD in Las Vegas. This is another bulk upload feature that will allow you to take the UPC and cost information from a wholesale spreadsheet then upload it and find out what products are profitable. This is not the first software to be able to do this but it does add another element to the program that makes Tactical Arbitrage a one stop shop. I will show you how to use this feature in the video below as well.

Category, Start Page, End Page

These three sections you will want to pay particular attention to. The category is the box where you place the URL or category ID that you would like to scan. This is different for each website. For example, uses a category ID but uses a URL. Over to the right, there will be information that is helpful so you are sure that you are filling everything out correctly.

The Start Page is also important. This will determine how many pages of a category you will run. Most stores start with page number 1 but a few will start with page 0. Be sure to check the information to the right to see what page you should start a scan with.

The End Page is how deep into a category you will go. For example, if there are 30 pages in a category but you only want to run 5 to see if that category is worth pursuing you would input 5 in the end page box. I don’t suggest running that few pages but everyone has a different process. Do what seems right for you.


There are currently 21 filters that can be used. More if you count the sub-filters. These are extremely noteworthy as they will automagically filter out items you do not want to see. Since there are so many filters we will not delve into them all here but I will expound on them in my next video. We will also discuss what I think are filters you leave blank. Personally, I prefer more items to dig through manually. No one wants to let profit accidentally slip by.

All of these Tactical Arbitrage tutorials can be found in the video below.

Amazon Flips

Tactical Arbitrage added an Amazon Flips function a few months ago. It’s a killer feature that will allow you to find products on Amazon that you can purchase and then resell on Amazon at a profit.

This can be done for several reasons. Maybe there is a sale. There may be a pricing mistake. Amazon may be trying to clear out product. There are so many reasons it is pointless to really think about. Rather, it is wise just to act and find profitable Amazon to Amazon flips.

First, this is done by analyzing historical price data on Amazon. This can be done by category or with a bulk list of ASINs. Second, you will want to use the filters to pare down your results and make sure they are pulling items that are possible flips. Third, you will want to have a way to track these items. Keepa does a great job of this and will email you, tweet you, or send you a Facebook notification.

This is probably one of the coolest features inside of Tactical Arbitrage. In the next video, I will walk you through how to use the Amazon Flips feature. This should help you start finding flips on your own.

Reverse Search

The reverse search feature in Tactical Arbitrage is becoming one of my favorite tools. If you use a product like Nate McCallister’s StoreFront Stalker Pro you can really supercharge your sourcing capability. You can learn more about the program in my last blog post.

This feature allows you to upload ASINs directly from Amazon. These ASINs can be hand selected or they can be scraped into a CSV file. Tactical Arbitrage will then find you the best places to purchase these items to make a profit. In my humble opinion, it is one of the best ways to source.

Not only can you stalk other sellers stores, you can stalk your own store and see if any of your products have better margins. You can search categories, heck, you can even search for a keyword and pull all of the ASIN information from that search. Extremely powerful.

Below I will show you how to optimize your searching with the reverse search feature.

View Data

Before we move into the settings and using Tactical Arbitrage to find out what variations sell the best we should dig into how to parse the data you collect. We touched on it a bit earlier in this post but there are some wonderful things you can do with the data inside of the program.

One of the reasons I feel that this is a powerful tool is that you can store finds in here, come back to them later, and see if they are still profitable. If they are not you could save them still, come back and see if they are profitable in the future. All without having to run a scan on that item again. This is a great place to keep replens.

You can also use this information in the reverse search feature to see if you can find your replens at a better cost. No one minds a better ROI, right? Check out the video below as we dissect the view data page.

The Mismatch Room

I almost forgot to add this into the post today. Tactical Arbitrage is always about finding creative ways to use the data we are able to pull to make money. Sometimes the data is not a match. When you use computers they can only work with what is given to them by the sites that are being scanned. So, Alex came up with a great idea.

What you can do in the mismatch room is go and look at items that others have marked as a mismatch in the Tactical Arbitrage community. One might wonder, why would I do that? Because others have not taken the time to find the matching product on Amazon. You may be able to dig out some gold if you put in the time. I know that I do not spend a lot of time doing this, I have shiny object syndrome and I am constantly working on 3 three things at once. However, if you have patience, this could make you a fair amount of money. Plus, Alex gives away a prize just about every month to the person who matches the most items.

I’ll show you how to use the mismatch room below.

Products Variation

Tactical arbitrage has really taken the guesswork out of sourcing for you. Let’s say that you really enjoy sourcing clothing and shoes. I don’t blame you. The average selling price and the return on your investment can be very profitable. There is only one trick. How do you find the variation that sells the most?

Products variation is the answer. Now, it is not a perfect science but it is as close as we can currently get. This feature will allow you to find out what size and color variation sell the most. This will allow you to make a more informed purchasing decision. It should also lead to a faster sell-through rate. This is because you will be able to make a purchase of the item that is most likely to sell based on previous purchases.

Lastly, you actually get two ways to use this feature. You may use the feature within Tactical Arbitrage or you can download the Chrome extension. You download it either as a stand-alone product or it comes with your full membership.

I will show you how to use both items below.


This section is not a feature but it is important. As we discussed previously, you will want to have everything set up completely so that your scans run smoothly. This area has been a source of frustration for a number of users. Not because it is difficult to use or manage but because if one thing is off it can throw your whole system off kilter. I will show you how I have my settings and then you can toggle yours until you find a balance that works for you.

Below I will walk you through what each section needs. I will also show you the settings I use for cache and explain why.

Features I Left Out

There are a few features that I decided not to write about. Not because I don’t think they are useful but because I either think they are for those with advanced skills or are very self-explanatory.

The first is the Advanced User menu. This will allow you to go in and create your own custom sites to scan with Tactical Arbitrage. You either need to know XPath or be willing to hire a developer to code this for you. You will then need to test the site to be sure it works and while I believe it to be awesome that Alex has included the ability to do this it’s much more work than I am willing to do. He adds new sites all the time and he is much better at it than I even want to be.

Second is the Videos/FAQ page of Tactical Arbitrage. In here you can find all kinds of videos, instructions, and how to’s on using the software. It is not complete but this is because functionality and customer service are paramount to Alex and it leaves little time to go film tons of video content. Peruse this section at your leisure. There is definitely a lot of knowledge here.

Third is the updates section. Here is where major updates and announcements will be. If you would like to know about them first though I would suggest you join the Tactical Arbitrage Facebook Group. Not only is Alex extremely active there and always answering questions but I also believe that he has fostered a community of people who actually want to help others. If you pop in I may even be there to answer a question or two.

Finally, the support tab. This button will open a pop-up that will allow you to complete a support ticket. While it is easier to ask about something in the Facebook Group sometimes more information is needed to diagnose an issue. You will be shown exactly what information is necessary so that Alex and his developers can assess the situation and correct it if necessary.


Tactical Arbitrage has plenty of features as a stand-alone product. I say that with 100% confidence. But, there are some tools that you can use in conjunction with the software to make your sourcing even more powerful.

StoreFront Stalker Pro is quickly becoming my second favorite tool for sourcing. In fact, I wrote an entire post on how to use it. StoreFront Stalker Pro allows me to download ASIN data from all over Amazon and then put that directly into Tactical Arbitrage for quick and easy sourcing. I can look in specific categories, at specific sellers storefronts, keywords, best sellers, and so much more. You can even search your own store or use the data that Amazon gives you in your Seller Central account to find items they think you should sell. Read how to do that in Dan Ashton’s blog post.

revROI is one of the tools that I created and I think that it has quite the symbiotic relationship with Tactical Arbitrage as well. revROI shows you where to get the highest discounted gift cards as well as the most cashback. It does this all with one little click of an extension so you don’t have to remember to check your favorite sites.


I am fortunate enough to call Alex a friend. That aside, Tactical Arbitrage is one of my favorite and probably one of the most powerful online arbitrage tools on the market today. If you truly take the time to learn how to use the system, keep up to date with the changes to the features, and actually spend some time using the product you will make money. That is not hyperbole, it’s just the plain truth.

I hope that this has helped. If it hasn’t or something has you stumped please leave a comment here or on any of the videos in the post. I will be happy to clarify any issues you may have.

Tactical Arbitrage Update 10/2/2016

StoreFront Stalker Pro and Tactical Arbitrage recently came out with a sick integration feature. Instead of having to download the best sellers in any particular category you can now search them from within Tactical Arbitrage. Alex introduced drop down menus that I will show you in the video below.

You must have both StoreFront Stalker Pro as well as Tactical Arbitrage, obviously, but it is well worth it. First, you will need to get your order number from Nate McCallister if you lost your SS Pro purchase email. Then, put those numbers in the settings menu of Tactical Arbitrage. Finally, make magic. Check it out below.

Tactical Arbitrage Update January 9, 2017

It has been just a bit since I have updated you on Tactical Arbitrage. Alex has continued to diversify and create more features for us, the users.

One of my favorite features is the enhanced reverse search. If you run a product search on, say,, you can automagically have Tactical Arbitrage search for matching products on other supported websites to see the best price across multiple stores.

The reason this is especially helpful is that you may want to flip a bag of candy from Walmart but Target may have that same item for 25% less. Tactical Arbitrage will find that for you and help you increase your return on investment without having to manually search for lower priced products. Insane!

The Library Search

If you love to flip books on Amazon from merchant fulfilled sellers you will love this feature.

Tactical Arbitrage will now search merchant fulfilled books and compare those prices as well as corresponding conditions to Amazon itself or third party prime eligible sellers. This can allow you to purchase used or even new books from a merchant fulfilled seller, then send them into Amazon, utilizing fulfillment by Amazon, raise the price, and profit.

you can also use this feature to find underpriced books that you can trade into Amazon for a profit. For example: textbooks can often be traded in for a fair amount of money. Let’s say that you find a college physics book being sold for $1 plus $3.99 shipping. That is a total of $4.99. Amazon may offer you $20 or even $25 to trade that book into them.

You purchase the book, let Amazon know you will be trading it in. Once Amazon receives it you will get an Amazon gift card for what they are willing to pay you. Instant profits without waiting for a sale or worrying about the competition!

I put together a short video on how to use The Library Search feature inside of Tactical Arbitrage. Check it out below.

I know there are more features coming soon. By soon I mean this week. I’ll be back with another update once they are officially announced.

Talk soon!


Amazon FBA Blog Roundup – 6 FBA Blogs You’ll Love header

A new Amazon FBA blog seems to pop up almost daily.

The problem is, most of them suck.

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Not on purpose, I'm sure, but that doesn't stop the people from posting bad content.

So, today I want to share my favorite Amazon FBA blogs. I will also include links to their best articles.

Amazon FBA Blogs I Read

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First up is my favorite, Hard to spell but lots of great content.

Nate McCallister is smart, quick with a Dad joke, and really passionate about helping people make money online.  Be that on Amazon or with online marketing.  This is definitely a blog you should bookmark.

He is also a good friend of mine. Don't worry, if he ever writes trash, I'll tell him.

Read his entire blog here:

Check out his best articles here:


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Next up is the fellas over at

This is a diverse group of guys who are smart, great Amazon sellers, and do a fantastic job of sharing what is working and what isn't.

Plus, in my opinion, John (one of the contributors) is an excellent writer and proof that you don't have to be as pretty as me to be good at putting words together.

Read their entire blog here:

Check out their best articles here:


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Stephen Smotherman and his wife Rebecca are a husband and wife duo who blog and write killer guides for Amazon sellers.

Their post about understanding Keepa graphs is especially powerful. It is a must read for any seller who isn’t comfortable reading the data.

Read their entire blog here:

Check out their best articles here:


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Ok, don’t shoot me but this site isn’t a traditional Amazon FBA blog.  Stephen Peterson runs the incredibly successful podcast eCommerce Momentum.

I include his site because the information in the podcasts is really awesome.

Stephen has a way to really bring a sellers story out and at the same time make sure the audience is able to take away some valuable, actionable tips.

Listen to his episodes here:

If you would like a really special episode you can check this one out.  Hint:  It’s me!


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I know.  This, technically, isn’t a blog either.

This is my post, so I will do what I want!  🙂

The Fulfillment By Amazon subreddit is chock full of great information.  I could spend hours in here reading, gathering insights, and sharing opinions.

It isn’t always a happy place to go.  When people are able to be ANON you usually get some trolls and/or people who just like to piss and moan.  However, you will find some gems of information mixed throughout the forum.

Read the SubReddit here:  Fulfillment By Amazon

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Last, but certainly not least is Dan & Eric over at The Wholesale Formula.

These guys have an incredible story and they are kicking ass and taking names on Amazon.


I particularly found a lot of useful information in their post revealing their product selection formula.  It is actionable advice from guys who have grown a business from the ground up and done all the hard work.

Read their entire blog here:  The Wholesale Formula

Check out their best articles here:

Now it is your turn.

I know there have to be some other great blogs out there.  It would be impossible for me to read all of them.

Share the love and post a link to your favorite Amazon FBA blog in the comments.  Heck, post a link to your own blog!

Never Miss an Amazon Refund Opportunity with Zapier

February 23, 2017

Having Amazon reimburse us Amazon sellers seems to be a point of pride in the community.  Rightfully so, in my opinion.

When Amazon allows a customer to return an item against their own terms it may irritate us.  However, this is a good opportunity to ensure we get paid anyway.  It’s not difficult to do and there have been plenty of blog posts and even step by step walkthroughs on how to submit a reimbursement claim.

Never Miss an Amazon Email

Today I want to show you a hack to be sure you never miss an email from Amazon.

If you are like me and try to practice an inbox zero strategy this may not be for you.  That’s OK.

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You may be like some of my friends (you know who you are) who have a ton of emails.  Either you are unable to get through because of the sheer volume or it just doesn’t bother you.  This hack may be right up your alley.

Enter Zapier

If you have not heard of Zapier it is very similar to IFTTT but, arguably, more powerful.

They have an awesome Zap (what they call their automations) that will automagically push an email from Gmail over to a Google Sheet based on a set of rules.

So, what you can do with this is make sure that any email from is never missed.

All you need to do is check your Google Sheet regularly.

How to Set up a Zap

Now, let’s get into the meat of this post.  How to actually set this Zap up and make sure it runs smoothly.

The first thing you will need to do is have a Google Sheet set up.  I won’t go into how to do that or you will be here all day reading different how to’s.

I will show you what mine looks like though.

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As you can see, it is simple.  You will want to name the Sheet (Amazon Emails is what I used) to make it easily searchable.  This is especially important if you are an avid user of your Google Drive, like me.

Next you will need to head over to create your Zap.

So you don’t have to do too much work you can just click here to go directly to the correct Zap Template.  If you don’t already have an account with them you will need to create one.

Once you are inside the template just scroll to the bottom and click on Create This Zap.  This will pull up the Trigger screen, it should say Gmail Trigger, and you can click Continue.

Then you will be asked to connect your Gmail account if you haven’t already.  You will also be given the option to test the account and ensure it is working properly.  Do this.  That way you will not need to come back later and fix anything.

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After you have connected your Gmail account you will need to input a Boolean Search String.  This will allow Zapier to find a single or multiple emails from Amazon and save them into your Google Sheet.

Here is how I set mine up.  I added Bezos because we are tight and I don’t want to miss his funny cat memes.

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Take note that there is no space between the colon and the email address.

Once you click on continue you will be brought to a screen to test what you have set up.  Zapier will search your email (including the trash) to find a recent email from any of the email addresses you included in the search string.

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If everything has been done correctly so far you will continue on to a Successful test screen.

Remember when I said you needed to have a Google Sheet made and at the ready?  Now is the time you will need it.

Next Zapier will create a row in your spreadsheet.  You will want to make sure that you named your Google Sheet something simple and easy to find.

All you have to do at this step is click Continue

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Zapier will now instruct you to head on over to your Google Sheet and put in some header information.

I used Sender, Email Address (of the sender), and a link to the email.  The email address header was probably overkill and maybe i should have used Subject instead so be sure to play around with yours and choose what is best for you.

Amazon Emails Google Sheets

The next item on your list of things to do is to connect your Google Sheets Account with Zapier.  If you gave your correct Google information previously Zapier should have done this for you.

In this case you will just need to test to ensure that your account is connected and then continue.

Edit Step Zapier

On this step you can also edit the name of your Google Sheets Account.  This may be helpful if you have multiple google accounts attached to your Zapier.

If you do have multiple Google Accounts attached to your Zapier you will see at the top that you can actually search by name.  This can be especially helpful if you are using this automation to help clients.

Edit Step Zapier 1

You’re next step is to test Google Sheets.  This step will ensure that the proper information is submitted to the proper cells in your Google Sheet.

You are almost finished!  Keep reading.

OK, we are there.  You should now see a congratulations screen.  It looks a bit like this.

Edit Step Zapier 2

You have now completed setting up a Zap.  Your emails will automagically be sent to a google spreadsheet (or the emails of your clients) so that you can check them and never miss one.

How Do I Actually Use This

Good question Kemosabe.

Use this for yourself.  Make sure you do not miss the opportunity to get a refund from Amazon for a product that has been damaged, returned inappropriately, or otherwise absconded improperly by the Amazon machine.

They don’t mean it, but it happens.

Use this for your clients.  Maybe you help people get reimbursements.  This would be a great way to ensure you see all of the emails, or, your employees and assistants see all of the emails.  This will also keep you out of other sellers inboxes making things much easier to manage.

Now, tell me how you might use this?  You guys are smarter than me.  Also, what other tips and tricks do you have that might help the community?

Leave me a comment below and share this with your friends so we can crowd-source some really great information.

The 1 Thing to Ensure Your E-Commerce Business Flourishes in 2017

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The E-Commerce business is in its teenage years, I believe.  I touched on that in another article.

To me, this means that selling our wares on the internet is now a bit like parenting a teenager. I'm an expert in this area because I was a teenager.

We have to deal with the hormone flare ups (brand-gating, category restrictions, etc), acne (accidental suspensions and account throttling), and getting hair in new and weird places (sellers worried about what is next, uncertainty, and my favorite fear mongering).

In my opinion, we have a few choices. Let this be the worst of times (like my parents said my teenage years were), quit, or get comfortable being uncomfortable.

This last option is my choice, and honestly, as entrepreneurs, it should be our only option. We are supposed to thrive, innovate, and prosper when we are outside our comfort zone.

If being in a constant state of discombobulation isn't what you're used to, that’s OK.  I'm going to share how to make it your wheelhouse.


  1. Don't Quit – Obvious, right?  Winston Churchill said, “If you're going through hell, keep going.”  You may not be seeing results at the moment, wondering if you were nuts for stepping into this e-commerce game, or even feeling like this is just too much of a challenge. Keep pushing forward.
  2. Push – Try something new. Don't ever let that small voice hold you back when you hear say “I've never done this before” or “I don't know what I'm doing.”  Learn, adapt, pivot, and fake it until you make it!
  3. Welcome “the suck” –  At times things get tough.  That is when it is time to fortify our attitude.  Select our position.  Dig our heels in.  Reach out and grab “the suck” by the throat and beat it into submission.  Then celebrate when you have completely brained your problem(s) into solutions.  Maybe the problem you face has taken a team to beat, this may result in bonding and better cohesion as a unit. If nothing else you will learn a lesson or two.
  4. Hang with similar people – Hang with like minded people.  People who may face the same issues as you can be a great sounding board.  They may have an angle you haven’t thought of.  Perhaps they have been through a similar situation.  You also might be able to just swap old war stories.  Four of my favorite places to hang around other e-commerce business owners are the Clear The Shelf group (obviously), the FBA Today group (Nate is wise and witty and he has a Bver), the Amazon FBA Rockstars (Charles is all about positivity, kind of like listening to jock jams), and the FBA Master group (they have a bunch of supremely smart guys at the helm).
  5. Realize you have improved – You must internalize this to solidify your confidence for the bumps ahead.  When you must push the envelope in the future you will be assured by the fact that you have conquered obstacles in the past.  You may even find yourself wishing for “the suck” to show up again.  Just because you want to pummel it again.
  6. Repeat – Robert Collier said “Constant repetition carries conviction.”  The more you overcome the more confident you will be in the future.  Confidence comes from that repetition.

If you hit a rough patch this year in your e-commerce business I hope that having read this helps.  I really do believe that using the steps above can help us beat back any adversity you may face in 2017.

If you would do me a favor and let me know what ways you overcome obstacles below.  I would love to make this a repository of information and inspiration for those who may be facing a setback.

Here’s to a bright 2017!