Amazon Sales Rank Chart 2023 [October Update]

By Christopher Grant

Updated October 11, 2023

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Amazon sales rank charts have been a very popular tool over the years.

They have been used as a guide by many to help them make sourcing decisions and set parameters for themselves and even employees when scouting for products to sell on Amazon.

Unfortunately in January of 2018 Amazon removed the ability to easily determine the number of products in a given category.

This, of course, made it all but impossible to build out sales rank charts.

Perhaps one day Amazon will bring the data back.

For now there are two options.

You can download a copy of my monthly updated sales rank chart below or check out the Amazon Sales Rank Chart below if you please.

More...

Drop Your Best Email Below and I Will Send You a Copy of The Amazon Sales Rank Chart

What Does Sales Rank Mean on Amazon?

"What is the Amazon sales rank meaning?" is a common question that  should definitely be answered before you take a look at an Amazon Sales Rank Chart.

Sales rank on Amazon is a snapshot of how well a product detail page is selling in comparison to other products in the same category.  This snapshot is updated once per hour by Amazon and is influenced by a couple of factors.

Those factors include the recency and frequency of sales along with historical number of sales.  The recent sales are, of course, weighted more heavily in the sales rank algorithm.

One other note that makes the Amazon sales rank even more of a mystery is that the sales rank of an item on Amazon can change but the frequency of sales can actually stay the same.

Further we can figure that one sale of a really fast selling product on Amazon will impact the sales rank less than one sale of a product that does not sell often on the platform.

This nuance in how the sales rank algorithm works is one of the reasons i am not a fan of using amazon sales rank calculators like the Jungle Scout Calculator. Since Amazon does not give us the velocity at which items are selling these calculators make guesses based on data points they have been able to pull (like tracking the stock count of products) which are not anywhere near as accurate as is necessary, in my opinion.

All of this goes to show that when you are trying to figure out the best items to sell on Amazon a deep understanding of Keepa along with the knowledge of how sales rank works is incredibly important to help you make better sourcing decisions.

OK.  Let's get to the Amazon sales rank charts!

U.S. Amazon Sales Rank Chart (Updated October 11, 2023)

CategoryTop .5%Top 1%Top 3%Top 5%Top 10%Top 25%Total
Appliances6,85013,70141,10368,504137,009342,5221,370,087
Art, Crafts, & Sewing77,309154,618463,853773,0891,546,1783,865,44515,461,780
Automotive206,684413,3691,240,1062,066,8434,133,68510,334,21341,336,851
Baby Products20,39240,783122,350203,916407,8321,019,5804,078,321
Beauty & Personal Care71,245142,490427,471712,4511,424,9033,562,25714,249,029
Books499,861999,7232,999,1684,998,6149,997,22824,993,07099,972,279
CD's & Vinyl41,02082,039246,118410,196820,3922,050,9808,203,918
Cell Phones & Accessories118,174236,348709,0441,181,7402,363,4805,908,70123,634,802
Clothing, Shoes, & Jewelry1,207,7742,415,5487,246,64312,077,73924,155,47860,388,695241,554,781
Electronics120,676241,352724,0551,206,7592,413,5186,033,79424,135,176
Everything Else51,427102,855308,564514,2731,028,5452,571,36310,285,452
Grocery & Gourmet Food19,24638,491115,474192,457384,915962,2873,849,149
Handmade Products15,87631,75195,253158,755317,511793,7763,175,105
Health & Household54,988109,975329,926549,8761,099,7522,749,38010,997,518
Home & Kitchen726,7331,453,4664,360,3997,267,33114,534,66336,336,657145,346,629
Industrial & Scientific95,208190,415571,246952,0771,904,1544,760,38519,041,539
Movies & TV36,15472,308216,923361,538723,0751,807,6887,230,753
Musical Instruments13,38526,77180,312133,853267,706669,2642,677,057
Office Products57,432114,863344,590574,3171,148,6332,871,58311,486,333
Patio, Lawn, & Garden96,630193,261579,782966,3031,932,6064,831,51419,326,057
Pet Supplies41,42482,848248,545414,242828,4832,071,2088,284,831
Software1,0602,1216,36310,60521,21053,025212,099
Sports & Outdoors213,287426,5741,279,7222,132,8694,265,73910,664,34742,657,387
Tools & Home Improvement175,216350,4331,051,2981,752,1633,504,3268,760,81435,043,256
Toys & Games44,44588,889266,667444,445888,8902,222,2258,888,901
Video Games6,18712,37437,12161,868123,737309,3421,237,367
Totals4,018,6828,037,36524,112,09440,186,82380,373,646200,934,114803,736,457

Canada Amazon Sales Rank Chart (Updated October 11, 2023)

CategoryTop .5%Top 1%Top 3%Top 5%Top 10%Top 25%Total
Automotive36,82373,645220,936368,227736,4531,841,1337,364,532
Baby4,7049,40828,22347,03894,077235,191940,765
Beauty & Personal Care21,20142,401127,204212,007424,0151,060,0374,240,147
Books150,634301,268903,8041,506,3403,012,6797,531,69830,126,792
Clothing, Shoes, & Accessories210,084420,1681,260,5032,100,8394,201,67810,504,19642,016,783
Electronics47,92595,849287,548479,247958,4952,396,2379,584,946
Everything Else4,4478,89326,68044,46688,932222,330889,318
Grocery & Gourmet Food3,2866,57319,71932,86565,729164,324657,294
Handmade1,1182,2366,70811,18122,36255,904223,616
Health & Personal Care16,70533,409100,228167,047334,094835,2343,340,937
Home & Kitchen160,969321,938965,8151,609,6913,219,3838,048,45732,193,827
Industrial & Scientific8,30716,61349,84083,067166,133415,3341,661,334
Movies & TV6,21512,43037,29162,152124,303310,7581,243,031
Music16,90433,808101,425169,041338,082845,2053,380,820
Musical Instruments, Stage, & Studio3,8417,68223,04738,41276,823192,058768,230
Office Products11,75323,50770,520117,533235,066587,6662,350,663
Patio, Lawn, & Garden18,03236,063108,190180,316360,633901,5823,606,326
Pet Supplies12,31024,62173,862123,104246,207615,5182,462,072
Sports & Outdoors37,49474,988224,964374,940749,8801,874,7007,498,800
Tools & Home Improvement42,51485,028255,084425,140850,2802,125,7018,502,802
Toys & Games15,68131,36194,084156,807313,615784,0373,136,146
Video Games2,0814,16112,48420,80741,615104,036416,145
Totals833,0271,666,0534,998,1608,330,26616,660,53341,651,332166,605,326

Mexico Amazon Sales Rank Chart (Updated October 11, 2023)

CategoryTop .5%Top 1%Top 3%Top 5%Top 10%Top 25%Total
Alimentos y Bebidas1,0842,1686,50410,84121,681207,200216,810
Automotriz y Motocicletas8,35116,70250,10683,510167,0211,410,3861,670,209
Bebé1,9573,91311,74019,56639,133361,955391,329
Belleza9,51419,02857,08495,140190,2801,633,2461,902,804
Deportes y Aire libre11,75223,50370,509117,515235,0302,223,2402,350,300
Electrónicos19,57839,155117,466195,777391,5543,637,6743,915,540
Herramientas y Mejoras del Hogar12,57425,14975,447125,744251,4892,180,3472,514,886
Hogar y Cocina41,29982,598247,795412,992825,9837,226,9338,259,834
Industria, Empresas y Ciencia1,4592,9178,75214,58629,173317,143291,726
Instrumentos Musicales1,5083,0179,05115,08430,168276,596301,684
Jardín1,9303,86011,58019,30038,600273,139385,997
Juguetes y Juegos10,03920,07860,233100,388200,7751,782,9002,007,753
Libros18,18036,359109,078181,797363,5933,120,1653,635,933
Música2,1004,20112,60221,00342,006416,619420,062
Oficina y Papelería4,5279,05327,16045,26690,532812,571905,321
Productos Handmade3617232,1683,6137,22661,69072,255
Productos para Animales4,3018,60125,80343,00686,012765,548860,115
Ropa, Zapatos y Accesorios84,241168,482505,445842,4081,684,81514,285,45016,848,151
Salud y Cuidado Personal4,3138,62725,88043,13486,268816,929862,677
Software1533079211,5343,06831,88330,684
Videojuegos9061,8125,4369,06018,120199,062181,198
Totals240,126480,2531,440,7582,401,2634,802,52742,040,67648,025,268

U.K. Amazon Sales Rank Chart (Updated October 11, 2023)

CategoryTop .5%Top 1%Top 3%Top 5%Top 10%Top 25%Total
Automotive55,217110,433331,300552,1671,104,3342,760,83511,043,338
Baby Products10,48920,97762,932104,886209,773524,4322,097,727
Beauty22,18244,364133,091221,818443,6351,109,0884,436,350
Books268,394536,7891,610,3662,683,9445,367,88813,419,72053,678,879
Business, Industry, & Science15,40730,81492,443154,072308,144770,3603,081,441
CD's & Vinyl28,07156,142168,426280,710561,4191,403,5485,614,191
Computers & Accessories22,38244,765134,294223,823447,6461,119,1164,476,463
DIY & Tools66,334132,667398,002663,3371,326,6743,316,68613,266,742
DVD & Blu-ray8,04316,08748,26080,433160,866402,1641,608,656
Electronics & Photo55,871111,742335,226558,7091,117,4192,793,54711,174,188
Everything Else4,5379,07427,22345,37290,743226,859907,434
Fashion365,579731,1592,193,4763,655,7947,311,58718,278,96973,115,874
Garden28,11656,232168,697281,161562,3221,405,8065,623,222
Grocery8,73217,46452,39287,321174,641436,6031,746,411
Handmade Products2,7205,44016,32127,20254,403136,008544,030
Health & Personal Care17,83935,677107,032178,387356,774891,9343,567,735
Home & Garden23,40946,818140,454234,090468,1791,170,4484,681,792
Home & Kitchen182,049364,0981,092,2931,820,4883,640,9769,102,44036,409,759
Large Appliances2,6675,33516,00426,67453,348133,370533,480
Lighting12,42924,85974,576124,293248,586621,4662,485,862
Musical Instruments & DJ6,09912,19736,59160,986121,971304,9281,219,710
PC & Video Games3,3016,60119,80433,00766,015165,037660,146
Pet Supplies19,77739,553118,659197,766395,531988,8283,955,312
Software2174351,3042,1734,34710,86743,469
Sports & Outdoors49,18998,378295,134491,891983,7812,459,4549,837,814
Stationery & Office Supplies24,93849,875149,626249,377498,7531,246,8834,987,533
Toys & Games34,78069,560208,679347,799695,5981,738,9946,955,975
Totals1,338,7682,677,5358,032,60613,387,67726,775,35366,938,383267,753,533

Germany Amazon Sales Rank Chart (Updated October 11, 2023)

CategoryTop .5%Top 1%Top 3%Top 5%Top 10%Top 25%Total
Auto & Motorrad76,831153,662460,985768,3081,536,6163,841,54015,366,161
Baby14,47228,94486,831144,719289,438723,5952,894,379
Baumarkt103,248206,496619,4871,032,4792,064,9585,162,39620,649,582
Beleuchtung16,72133,443100,329167,214334,429836,0723,344,286
Bücher194,860389,7211,169,1621,948,6033,897,2069,743,01638,972,063
Bürobedarf & Schreibwaren18,67337,345112,035186,726373,451933,6283,734,512
Computer & Zubehör34,07568,149204,448340,746681,4921,703,7316,814,923
Drogerie & Körperpflege23,97447,947143,842239,737479,4731,198,6844,794,734
DVD & Blu-ray7,64615,29245,87576,459152,918382,2941,529,175
Elektro-Großgeräte3,4316,86120,58334,30668,611171,528686,110
Elektronik & Foto81,110162,220486,659811,0981,622,1964,055,49016,221,959
Fashion512,7801,025,5613,076,6825,127,80410,255,60825,639,019102,556,076
Games4,1308,26024,78041,30082,600206,501826,002
Garten55,581111,161333,484555,8061,111,6122,779,03011,116,120
Gewerbe, Industrie & Wissenschaft25,74751,495154,484257,474514,9481,287,3705,149,481
Handmade Produkte1,7403,48010,44117,40134,80287,004348,017
Haustier22,87145,742137,225228,709457,4171,143,5434,574,171
Kosmetik27,05554,109162,328270,546541,0921,352,7305,410,918
Küche, Haushalt & Wohnen248,467496,9341,490,8012,484,6694,969,33812,423,34549,693,380
Lebensmittel & Getränke6,32212,64437,93163,218126,437316,0921,264,369
Musik-CDs & Vinyl18,20436,408109,224182,040364,080910,1993,640,795
Musikinstrumente & DJ-Equipment7,18514,37143,11271,854143,708359,2701,437,078
Software3376742,0213,3696,73816,84667,382
Sonstiges4,4908,98026,93944,89989,798224,496897,982
Spielzeug37,02174,042222,127370,212740,4251,851,0627,404,246
Sport & Freizeit64,898129,795389,386648,9771,297,9543,244,88612,979,543
Totals1,611,8673,223,7349,671,20316,118,67232,237,34480,593,361322,373,444

Japan Amazon Sales Rank Chart (Updated October 11, 2023)

CategoryTop .5%Top 1%Top 3%Top 5%Top 10%Top 25%Total
DIY・工具・ガーデン110,202220,404661,2111,102,0182,204,0365,510,09022,040,358
DVD9,51319,02657,07895,129190,259475,6471,902,586
PCソフト1,0082,0166,04810,07920,15950,396201,585
おもちゃ52,149104,297312,892521,4871,042,9732,607,43310,429,732
ゲーム3,9447,88923,66739,44578,889197,224788,894
スポーツ＆アウトドア83,118166,236498,709831,1811,662,3634,155,90616,623,625
デジタルミュージック13,65227,30581,915136,524273,049682,6212,730,485
ドラッグストア18,12436,248108,745181,241362,483906,2073,624,829
パソコン・周辺機器37,62475,249225,746376,243752,4871,881,2167,524,865
ビューティー19,35438,707116,122193,537387,073967,6833,870,732
ファッション395,073790,1472,370,4413,950,7357,901,47019,753,67579,014,698
ベビー＆マタニティ8,10716,21448,64381,072162,143405,3591,621,434
ペット用品24,87249,744149,232248,720497,4411,243,6024,974,409
ホビー71,460142,920428,761714,6021,429,2053,573,01114,292,045
ホーム＆キッチン316,455632,9091,898,7283,164,5476,329,09415,822,73563,290,938
ミュージック22,18744,374133,123221,871443,7421,109,3554,437,420
大型家電1,4572,9138,74014,56629,13372,832291,328
家電＆カメラ115,002230,005690,0141,150,0242,300,0475,750,11823,000,471
文房具・オフィス用品44,60289,205267,614446,023892,0462,230,1148,920,456
本53,516107,031321,094535,1571,070,3152,675,78710,703,146
楽器・音響機器10,61221,22463,671106,119212,238530,5942,122,375
洋書110,904221,809665,4261,109,0432,218,0865,545,21422,180,856
産業・研究開発用品27,02154,043162,128270,213540,4271,351,0675,404,267
車＆バイク124,078248,157744,4701,240,7842,481,5686,203,91924,815,675
食品・飲料・お酒9,94619,89359,67899,463198,926497,3141,989,255
Totals1,683,9823,367,96510,103,89416,839,82333,679,64684,199,116336,796,464

Drop Your Best Email Below and I Will Send You a Copy of The Amazon Sales Rank Chart

Amazon Sales Rank Charts Reborn

 I have seen countless people including new sellers, OG's, FBM sellers, and FBA sellers among us ask if these rank charts were coming back.

I, and many others, figured that would not be the case.  There was no workaround anyone could find.

Plus, this would give people the opportunity to rely more heavily on Keepa and CamelCamelCamel (CCC) to make their sourcing decisions.

This would likely be a good thing.  The data Keepa and CCC share is instrumental in understanding the history of a product and the likelihood of that product continuing to be something that sells or holds its price.

However, many continued to ask for a sales rank chart.

So, I went to see if there was anything that could be done.

Sure enough, there is some data that can be used to build an Amazon Sales Rank Chart.

You have to dig for it a bit and it is likely not as accurate as it was when the data came directly from Amazon but it gives an excellent idea of how many products are in each category on Amazon.

How The Chart Was Made

Because I like to be transparent with my readers I am going to share how this is made.

Keepa allows us to see how many products it tracks on Amazon.

If you dig a bit deeper you can find how many products it tracks by each category and if you chose to you could even find the data on each subcategory.

The problem with this data is that it's not in an easy to read format.

They also have not made it into a nice little table that breaks down the BSR as a percentage of each category.

So, I created a table, input some math equations in each cell and had the table figure out the top half percent, 1%, 3%, 5%, 10%, and 25% in each major category.

I did leave out some categories like movies and CD's.  But all of the major categories are included.

What Else You Should Know

This Amazon sales rank chart should NOT be your bible when it comes to determining what you should and should not sell on Amazon.

You really need to learn how to utilize Keepa (the gold standard IMHO) to determine the velocity of sales on a product.  You can also use sales estimation tools that exist to help you.  These are never going to be 100% accurate but they can help you determine about how many sales per month you can expect.

The tools that offer a monthly sales estimate are Tactical Arbitrage, FBA Toolkit, Jungle Scout.  There are also various Jungle Scout alternatives that have become popular over the years you can try as well.

Below are a few helpful videos about properly using Keepa you may enjoy as well.

We also put together an entire podcast on Keepa answering viewer questions to help folks better understand what it can do for you.

Check it out below.

Once you have finished those it is time to install the Keepa Extension.

This will allow you to have charts right on the Amazon page, set price alerts, look who has the buy box historically, what the price is, and so much more.

It really is the best FREE resource available for anyone who sells on Amazon.

Click the button below to install the extension

Click Here to Install the Keepa Extension

We could go on about using Keepa and really dive deep into all of its features but I will save that for another post or maybe even a series of Youtube videos.

If you have any questions about Keepa or even have some suggestions on how best to use it or the Amazon sales rank chart please post a comment below.

Would love to hear what you have to say!

Note:  Keepa recently stopped supporting the Australian marketplace.

This has made it so that we can no longer offer the accurate numbers for Australia.

If you believe we should add any other marketplaces please shoot me an email or drop a comment below.

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  4. There is a mistake i assume in UK sales chart. the category DIY & tools and Electronics & Photo are having same numbers.

    Reply

    1. You can use sales estimators like the one built into Tactical Arbitrage or the free one by Jungle Scout but you have to know that these are estimations and the only way to know with 100% accuracy is by selling the products yourself.

      Reply

    2. You can use a sales estimator like the one built into Tactical Arbitrage or Jungle Scout but remember that those are estimates using algorithms and are never going to be 100% accurate. The only way to know for sure is to actually be selling the item.

      Reply

  13. Can I get a copy of the most recent sales rank chart. I am just starting out. Are used to sell on eBay and Amazon a little bit here and there but I’m really wanting to work on it nowadays

    Reply

  14. Hello,

    The data shows as updated through 06/15/21. What is the time period for the data? YTD, Rolling 12 months etc.?

    Reply

      1. Thank you so much Christopher, for your effort and help. Really appreciated.

        I would be grateful, If you can also provide Amazon United Arab Emirates and Australia Sales Rank Chart as well.

        Reply

      1. Hi Chris, it would be great if you could add chart for German marketplace. Thank you so much for the information you provide us!

        Reply
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