Retail arbitrage is dying, slowly, but surely! You can no longer use retail receipts, you need to switch to wholesale or private label, NOW!!! The sky is falling!
These are all things that I have been hearing since I started selling on Amazon. Things that I have mostly not paid attention to as I was too busy trying to work a full time job as well as grow my side hustle. It mainly consisted of retail arbitrage, in fact, it was 100% retail arbitrage. I focused mostly on clearance items at local grocery store, Walmart's, Walgreen's, and other stores you all know. Now, I have become a full time seller and I try to keep my finger on the pulse of what is going on in the community a little more to help both my business and the businesses of others.
So, in light of all this talk recently I decided I wanted to give a spirited defense of the retail arbitrage and online arbitrage business model many of us enjoy. Below are some of my thoughts.
My first counterpoint to the death knell being rung for RA is that Amazon makes a significant amount of money from third party sellers. Many of whom dedicate their businesses to retail arbitrage and online arbitrage.
I mean, there are over 2,000,000 sellers on the platform. First, because the return on investment is so high, the amount of product source is plentiful, and the barrier to entry is fairly low I would have to surmise that a huge amount of Amazon product has to come from RA. It just makes sense. Let's just assume that half of the product from third party sellers is from retail or online arbitrage. If they completely shut that channel down they may lose up to 1,000,000,000, yes one billion, products that they have sold. That is according to an article by The Wall Street Journal. We, third party merchants, represent two billion units sold to Amazon customers. That makes up over 40% of total goods sold by Amazon in 2014.
My second counterpoint is something Amazon themselves have been doing. They have been rapidly expanding there warehouse space and locations. Why would they do this if they did not want more products from third party sellers?
So, in Q3 of 2016 Amazon is adding 18 warehouses. This is in response to the overwhelming “crush” of products they handle in Q4. We must remember that Q4 is not only a boon to “The Everything Store” but also to us third party sellers. When Amazon can not keep enough stock on their shelves they rely on us. They also rely on us to offer products they do not want to hold in stock. We, as a unit, have the ability to source a more diversified portfolio of stock for Amazon to sell to their customers. This allows Amazon to make money on, essentially, free inventory. All they have to do is pick, pack, and ship.
Finally, I ran an extremely scientific poll in my retail arbitrage focused Facebook Group, Clear The Shelf. I think the results speaks for themself.
I know none of us retail arbitrageurs have Jeff Bezos ear but I think these results are telling. First, I am glad they are so positive. Secondly, I just don't think that Amazon would screw with their bread and butter. They make a ton of money from third party sellers and by shutting down that channel they would really piss off shareholders. Those people tend to like profits to keep going up. Something that would likely not happen without the third party seller given Amazon's aggressive growth strategies.
Now, let's talk a little about what I think you and I should do as sellers. Do we give up RA and OA? No. Do we expand our reach into private label and wholesale? Yes, if those things interest you. Do we cower in the corner and allow fear to stagnate the growth of our business? A resounding HELL NO!
We must be flexible, have fluidity in our business plan. We must also have contingencies in place IF the landscape of the current market place does change. However, I do not believe this will be happening this year or even the next. Honestly, I don't think this is something that would happen in the next five years. Just the competitive reduction in pricing due to supply and demand factors is hugely in Amazon's favor currently. This means that because so many sellers compete on the same products prices typically tend to be lower for the end consumer. Amazon wants to be the low price. I mean, they built a visual scanner so consumers can price compare in the store.
In conclusion, I think we arbitrageurs are safe, for now. The landscape of our business will and HAS to change as consumer trends do. However, this should not be something that keeps us awake at night. Do what you are good at, adapt, stay fluid, keep adding streams of income. That is all we can do as entrepreneurs.
If none of this gives you a little hope, here is a picture of a penguin. Penguins always make things better.
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UPDATE: This evening I was on a webinar where Cynthia Stine was a guest speaker to discuss the recent hullabaloo over the retail arbitrage issues. I took some notes and she said this is really to try and get the inauthentic claims to be reduced. You may have no problems at all if you have never had an inauthentic claim. It was also mentioned that you are able to get 5 inauthentic claims in a year before a suspension happens. When these suspensions do happen it has been seen that Amazon is not necessarily accepting retail receipts to get your account back.
Next, it was mentioned that Amazon may be locking up not only specific categories but also brands and specific ASIN's. You may have to get approved for a specific brand or even an ASIN. In these cases you may even need legitimate wholesale invoices within the last ninety days.
As always, one team at Amazon doesn't necessarily know what the other hand is doing so this information is all fluid and will be updated as I learn more.
Now, I still would not fret. Retail arbitrage and online arbitrage are not and will not be dead anytime soon. Things may change but I still stand by what I said. We make too much money for Amazon for them to completely shut us down.
Keep your heads up!