Maybe you’ve been selling on Amazon using retail arbitrage or online arbitrage but you’re ready to add wholesale into the mix, or even transition to wholesale completely in 2023.
In this post, we’ll guide you to the best Amazon Wholesale courses on the market including our own top-rated Amazon Wholesale Course.
We’ll discuss factors you should consider when choosing a course, success stories, and any additional resources we can think of to help you become a successful Amazon Wholesale seller.
Let’s dive in.
Understanding Amazon Wholesale
Wholesale is an attractive business model for many entrepreneurs looking to make a profit in the world of online selling. By purchasing products in bulk from manufacturers or distributors, Amazon sellers can list these items on the platform at a higher price, generating a profit from the difference.
The concept is much the same as online arbitrage, except you're cutting out that retail middle man and and buying direct, at wholesale prices.
According to Jungle Scout, 25% of sellers on Amazon sell $25,000 a month or more on the platform while 17% sell $500 a month or less.
38% of sellers also report making margins of 20% or more while 55% state margins of 15% or more.
This leaves about 8% of sellers who say they aren’t yet profitable on the Amazon platform.
It’s really no wonder people want to add wholesale to their business or transition completely. Being able to leverage the worlds largest marketplace selling wholesale can be quite profitable in comparison to having a brick and mortar retail store.
It can be overwhelming where to go to learn Wholesale and who you should trust due to the plethora of courses that exist and the amount of social media influencers there are.
We’ve written this post with the hope that we can guide you to the top Amazon wholesale courses for 2023, offer some things you should consider when selecting a course, and give you some extra resources for success in an ever changing and competitive Amazon landscape.
What is Amazon Wholesale?
To expand on what I mentioned in the previous section, Amazon wholesale involves buying branded products in bulk from suppliers or manufacturers, and selling them at a markup, thus enabling the possibility of profit-making on Amazon.
It's essentially the same business model every big box retailer uses.
This business model offers great advantages to sellers, as they can leverage well-known brands and the scalability of purchasing in bulk to maximize their profits.
Often after building relationships you can even get discounts on the products you order based on the volume you buy.
Benefits of Amazon Wholesale
The wholesale business model presents several key benefits for sellers. For one, it may offer lower competition than other models like private label, as you’re dealing with established brands and products. This means that customers are more likely to trust and purchase your products, leading to higher sales and, hopefully, profits.
Another benefit of wholesale is that you can scale the business quite nicely if you have sufficient capital. One of the constraints of arbitrage is that you would likely need to grow a large team to get to 8 figures.
Using wholesale you can often have a smaller team since you can often buy in much larger quantities.
The wholesale model offers the following benefits:
- Highly scalable, allowing you to grow your business as you see fit
- Building relationships with reliable suppliers you can use for years
- Continuously adding new products to your inventory
- Leveraging relationships to new contacts
- The ability to work out brand direct contracts
Top Amazon Wholesale Courses in 2023
To help you navigate the world of wholesale, we’ve compiled a list of the top courses available in 2023. Here are some highly recommended courses by successful Amazon sellers:
- The Wholesale Challenge
- The Wholesale Formula
- Wholesale Academy
- The Smartest Seller Course
Each of these courses offers comprehensive training, proven strategies, and support to help you succeed in your wholesale business. Whether you’re new to selling on Amazon or an experienced seller looking to expand your knowledge, these courses will provide you with the tools and resources you need to thrive in the competitive world of online selling.
The Wholesale Challenge
The Wholesale Challenge, taught by Corey Ganim, provides an easy-to-follow guide to getting your wholesale business off the ground and growing it. The course offers a comprehensive overview of different business models, an affordable price, and lots of positive feedback from students, making it one of the best Amazon FBA courses available.
The Wholesale Challenge is offered live several times per year so that you can ask questions and be involved in the training. Replays are also available at any time.
There is a private Facebook group for all those who join where you can network and even work together on group buys to grow your purchasing power.
- The replays are priced at $449
- The live challenge will be $649
- Payment plan is offered to make it easy on the wallet
- There is a 7-day no questions asked refund policy AND if you're unhappy with the material you will be paid a $50 "inconvenience fee" for taking up your time
*Full Disclosure: I am involved in The Wholesale Challenge and do have a financial interest if you join. Saying that, I stand behind this course 100% as we work to make sure this is the best Wholesale course on the market bar none.
The Wholesale Formula
Created by successful Amazon sellers Dan Meadors and Dylan Frost who've sold over $36 million on Amazon themselves and are incredible business owners.
The Wholesale Formula teaches the reverse sourcing wholesale method. With five modules to guide you from beginning to end, you’ll have access to:
- Webinar recordings
A you would expect with any quality course, a dedicated support team is available to assist you throughout the course.
The Wholesale Formula is highly recommended as one of the best wholesale courses available.
However, it has two major drawbacks: the cost is quite steep, and access is limited, as the course is only available a couple of times per year.
One of the things I do like about what Dan & Dylan teach is that they work to get as many brand direct accounts as they can.
This can offer better pricing and a bigger pricing a bigger moat than using suppliers and distributors.
Wholesale Academy is a comprehensive course that covers everything from product selection to business automation and scaling strategies.
Created by Larry Lubarsky, the course is priced at $1,997 and offers a wealth of knowledge and resources to help you succeed in your wholesale business.
Larry has built an incredible business for himself and I've heard nothing but great things about his course.
He has also developed shipping software called 2D Workflow to better help wholesale sellers get their inventory received faster.
One of the drawbacks about the Wholesale Academy is that it too is only open during certain times of the year.
The Smartest Seller Course
The Smartest Seller Course is a thorough training program that covers the key elements of launching and scaling a successful Amazon business online.
The course zeroes in on three key areas: private label, online arbitrage, and wholesale.
Through a range of video and audio guides, you will acquire a deep understanding of these methods, equipping you with the tools and knowledge required to kickstart your business instantly.Under the guidance of Scott Needham, Josh Andrus, and Michael White, who collectively boast over 25 years of experience and over $400M in Amazon Sales, and as the creators of SmartScout, you’ll quickly grasp the basics of wholesale selling.
When you purchase the course you will also get access to the SmartScout software.
They have a $797 option which will give you access to one of their courses and six months of SmartScout or they have an $1,197 option that gets you access to all of their courses and twelve months of SmartScout.
I know Scott personally and have been on his podcast. I can say he is an incredibly smart guy who would be great to learn from.
ESellersRI is a course and community run by Eric and Sebastian. These guys have been friends and business partners for a long time.
Eric goes by AmazonLit on social media and has been on my podcast as a great guest.
The course includes 16 different training modules, 90 videos with 60+ hours of training, weekly mentoring, phone and email scripts, and more.
They also have a stack of bonuses that come with the program when you sign up.
I've heard great things about this course and community and have been able to meet these guys at a conference and they seem genuine and willing to help their community.
The only downside is that this course is on the higher end price-wise. It's $2,997 but they do offer a pay plan to make it a bit easier on the wallet.
Factors to Consider When Choosing an Amazon Wholesale Course
Choosing a course involves careful consideration of several factors to guarantee it aligns well with your needs. Here are some aspects to consider:
Considering these factors can guide you towards an informed decision and a thriving Amazon store.
In the sections that follow, we will explore each of these factors in detail and guide you on evaluating these aspects for potential Amazon Wholesale courses. This will help you make the best choice for your unique needs and goals as an Amazon seller.
Course Creator's Credibility
The credibility of the course creator is an important factor to consider when choosing what course you may want to take. A reliable and experienced creator will provide valuable insights and proven strategies that can help you succeed in the competitive world of online selling.
To evaluate the credibility of a course creator, look for reviews, testimonials, and other proof of their success in the industry. By choosing a proven Amazon course created by a reputable and successful Amazon seller, you can ensure that the information and strategies provided are reliable and effective.
It would also be wise to go and follow each of the creators on social media and consume their free content to ensure that their style is something you would appreciate.
In a bit of a shameless plug you should follow Corey Ganim, who teaches The Wholesale Challenge, on Twitter.
I'd love if you hit the follow button over on Twitter for myself as well.
Course Content and Structure
Comprehensive and well-structured course content is key for effective learning, as it helps learners comprehend the material more quickly and easily.
When evaluating the course content and structure, make sure that the curriculum is comprehensive and covers all aspects of Amazon FBA. Additionally, the structure should be clear and allow for easy navigation.
By choosing a course with well-organized and comprehensive content, you can ensure that you’ll have access to all the information and resources needed to succeed in your Amazon Wholesale business.
Support and Community
Having access to support and a community of fellow learners can be immensely beneficial when taking a course. Support ensures that you receive the necessary assistance and guidance throughout the course, while a community of fellow learners provides a platform for asking questions, sharing stories, and learning from each other’s experiences.
When evaluating the support and community aspect of a course, check if the course has a dedicated support team and a vibrant community of learners. This can help you stay motivated and on track with your learning journey, ultimately contributing to your success in the Amazon Wholesale business.
Pricing and Refund Policy
The cost of a course and its refund policy are also essential factors to consider when choosing the best course for your needs. A fair price and a generous refund policy can provide peace of mind and allow you to focus on learning and growing your business.
When looking at the pricing and refund policy of a potential course, ensure that the cost is within your budget and that a refund policy is in place in case the course isn’t a good fit for you.
By taking these factors into account, you can make an informed decision and invest in a course that will best serve your needs and goals as an Amazon Wholesale seller.
Success Stories and Testimonials
Hearing success stories and testimonials from students who have taken wholesale courses can provide you with the inspiration and motivation needed to embark on your own journey.
Moreover, success stories of customers on how students enhanced their procurement process, along with high recommendations for a course can further confirm the efficacy of these courses.
By learning from the experiences of successful sellers, you can gain valuable insights and strategies to apply to your own business.
Ready to Learn About Amazon Wholesale?
Check Out The Wholesale Challenge Now
Additional Resources for Amazon Wholesale Sellers
In addition to courses, there are several additional resources available to help you further your knowledge and grow your business.
Some of the resources you may like to check out include:
- Amazon Seller University
- Industry Blogs and Podcasts
- Facebook Communities
like FBA Today, and Twitter.
Utilizing these additional resources keeps you updated on the latest trends and strategies in the Amazon marketplace, can teach you a ton about the business, and can help optimize your sales.
In the following sections, we’ll provide an overview of these resources and discuss their benefits for Amazon sellers.
Amazon Seller University
Amazon Seller University is a valuable resource provided by Amazon to help sellers learn the fundamentals of selling on the platform, as well as more advanced tactics for expanding their businesses.
The courses are tailored to help sellers comprehend the Amazon marketplace, craft their product listings, and maximize their sales.
Amazon Seller University can be accessed either through your Seller Central account or its YouTube channel. With a wealth of courses and resources at your fingertips, you’ll have all the information you need to succeed in your Amazon business.
Industry Blogs and Podcasts
Industry blogs and podcasts offer valuable insights and information about the Amazon business, helping you stay informed and up-to-date on the latest trends and strategies in the market.
By following reputable blogs and podcasts, you can gain a deeper understanding of the industry and learn from the experiences of successful sellers.
The Entreresource blog by my friend Nate McCallister is also fantastic, and other blogs that often have useful information include the Jungle Scout blog, Buy Box Bandits Podcast, and the Full Time FBA Blog and Podcast The Amazing Seller.
Make sure to check out The Amazon Wholesale Podcast by Corey Ganim as well. It offers a ton of great content.
These resources offer insightful information on diverse aspects of the Amazon business, encompassing product sourcing, listing optimization, and marketing tactics.
Nate McCallister and I run the FBA Today facebook group, which is fast approaching 60,000 members. If you search on Facebook you'll no doubt find a heap of other groups to join, too.
Twitter is a fantastic resource to look at for tidbits of Amazon seller information. I’ve grown incredibly fond of Amazon Twitter in the short time I’ve been there.
Networking opportunities, such as attending industry conferences, joining online forums and discussion groups, and participating in webinars and other online events, are essential for staying informed and connected within the Amazon community.
Through networking, you can gain invaluable knowledge about the industry and build meaningful relationships with other sellers, potential customers, and suppliers.
By taking advantage of networking opportunities, you can expand your knowledge, grow your business, and stay ahead of the competition in the ever-evolving world of ecommerce.
Frequently Asked Questions
The costs vary widely but we've shown courses from $467 to $2,997 in this article.
To get started with a wholesale business, you'll need at least $3000-5000 for inventory.
Some will say you need more but many have started with less. It may just take a little longer to hit the goals you may have for yourself.
I like to say that wholesale is simple, not easy.
It's more involved than retail arbitrage or online arbitrage and you need to be willing to build relationships, reach out to suppliers and brands, and build relationships with those suppliers as well as other sellers.
It's much easier than building your own brand on Amazon though.
You will likely need a reseller permit or tax exempt permit and you will likely need a corporate structure.
There isn't really any other universal licensing you need though. Make sure to check with your state and local laws as well as your CPA or attorney to be sure you have the right licenses and corporate structure in place for your specific situation.
The best Amazon FBA training out there is the one that provides an in-depth overview of the entire process.
It's also the Amazon FBA course that you will take, learn from, and actually apply. That's the part that any Amazon FBA course can't provide for you. The hustle is sold separately.
In conclusion, choosing the right Amazon Wholesale course can play a big role in your success in the competitive world of selling on Amazon.
By considering factors such as the course creator’s credibility, course content and structure, support and community, and pricing and refund policy, you can make an informed decision and invest in a course that best suits your needs.
With the right course and additional resources at your disposal, you’ll be well on your way to becoming a successful wholesale seller in 2023 and beyond.
If you're interested in the next enrollment for our live Wholesale Challenge, click here for more details.