Bundling on Amazon – Boost Your Profits With The Right Strategy

By Christopher Grant

Updated July 17, 2023

There's no doubt that it takes more work, but that's what also makes bundling on Amazon a great idea!

But Chris, why would I want to give myself MORE work? Just hear me out here, it'll be worth your while!

I'm never a fan of making extra work for myself but the fact that Amazon sellers avoid bundling means that it's an awesome way to sell more AND make more money in one hit.

Now if you're not sure what product bundling is, it's simply when two or more products are packaged together and sold as one unit.

When you do it right, bundling on Amazon can be a great way to:

  • Increase your Average-Order-Value
  • Win the Buy Box
  • Get More Product Reviews
  • Boost Your Revenue

And while product bundles can be a great way to increase your sales as an Amazon FBA seller, you do have to research well and list them correctly according to the Amazon guidelines in order to succeed.

So let's cover the specific requirements when it comes to bundling on Amazon so you can kick off your bundling journey!

What Are Product Bundles on Amazon?

With Amazon bundling, you're selling products together that complement each other at full price.

For example, let's say you sell hair straighteners and you want to bundle them with a heat-resistant glove.

You would list the hair straighteners and gloves together as one unit, rather than selling them separately.

Or take for example this camera bundle I found on Amazon.

Hint: I found this by simply typing "bundle" into the search bar and browsing through the results.

Camera Bundle Listing on Amazon

You can see that rather than just selling the camera alone, the seller has including a range of complementary items such as film and other accessories.

These are items that the buyer is going to need anyway so it makes sense to offer a bundle.

Not only does this make it more convenient for buyers (especially if they're looking for specific items that go together), but it also allows you to discount the items in the bundle, which makes it more appealing to price-conscious shoppers.

In addition, bundling can help increase your average order value, which is essential for boosting your overall profitability. So if you're not already bundling your products on Amazon, it's definitely something to consider.

Take a look at this frequently bought together "Buy it with" section at the bottom of another listing.

Frequently Bought Together

This is Amazon recommending additional items from another listing. You could package these together, sell at a higher price point, and increase customer satisfaction and, hopefully, your profits at the same time.

Why let a customer go and purchase something from another seller when you can sell it all in the one bundled listing?

Hot tip: browse other single item listings and check the frequently bought together recommendations to get ideas on what you can bundle and sell!

How to Create a Product Bundle on Amazon

Bundling products on Amazon is a great way to increase sales and move inventory. When done correctly, product bundles can provide customers with a great value while also helping you to reach your business goals.

Here are a few tips for creating a successful product bundle on Amazon:

Choose Products That Complement Each Other

When selecting items for your bundle, be sure to choose items that complement each other and work well together. For example, if you sell coffee and tea, you could create a bundle that includes both items or you could sell something else like a plunger or strainer.

Select The Right Price Point

One of the most important factors in determining the success of your product bundle is the price point. Be sure to choose a price point that is attractive to customers but also provides you with a profit margin that meets your business goals.

Create Compelling Copy

In order to convince customers to purchase your product bundle, you need to create compelling copy that highlights the value of the bundle. Be sure to use strong headlines and bullets points to highlight the key benefits of the bundle.

Include High-Quality Images

Customers want to see what they’re getting before they purchase, so be sure to include high-quality images of the products in your bundle. Product photos should be clear and concise, and should highlight the key features of the products included in the bundle.

By following these tips, you can create a successful product bundle on Amazon that will help you reach your business goals as an Amazon Seller.

Listing Your Product Bundle on Amazon

Amazon has a specific policy on product bundling inside Seller Central, so here are a few things you need to know:

  • The products in the bundle on Amazon must be complementary products. This means that they logically go together and create a benefit to the Amazon shopper.
  • You can't list bundles where the primary product is a video game, book, music, video or DVD.
  • Bundles are multiple single items that are identified by a single ASIN or UPC, unless you've got a GTIN Exemption. If something is already -packaged together, it is not a bundle
  • You can only list your bundles in a single category
Amazon Socks Multi-Pack Listing
  • A multi-pack, like this listing with multiple pairs of the same socks, is not considered a bundle.
  • In the event of a return, your entire bundle must be returned and refunded as one single product.

When it comes to your bundle titles and product listing information, here's what you need to know:

  • Your title must contain the word "bundle" and the number of items included in the bundle
  • Your first feature bullet point on the detail page should highlight the fact that the product is a bundle and it should outline the number of products and specific details of each.
  • You must include the above-mentioned information in your product description also.
  • Your main listing image should show all of the actual products that are in the bundle, nothing more and nothing less.
  • You can bundle if you're an Amazon FBA or Amazon FBM seller.

As with all things Amazon, there is a detailed policy around bundles that you can find here in Seller Central. I suggest you give that one a read a few times before you start bundles on Amazon.

Pros and Cons of Creating Amazon Product Bundles

Let's start with all the amazing reasons why you should be creating product bundles on Amazon: 

  • You're going to make more money in the one sale! Because you're selling more products in one hit, you'll make more. Or at least you should, if you've crunched your numbers properly!
  • You get a new unique listing which (hopefully) no one else has!
  • You have a distinct advantage when it comes to winning the Amazon buy box. Other sellers won't be able to compete unless they have the exact same bundle as you.
  • You've created a unique and convenient offering for Amazon shoppers so you've got a high chance of getting a glowing product review.
  • Liquidate low value inventory. Selling some cheaper items in the bundle as individual product listings may not be viable but having a bundle listing allows you to get rid of stock that may otherwise sit around.

While Amazon product bundling might seem like it's a winning strategy, and it mostly is, there are some downsides that you should be aware of.

  • As I already covered, you can't sell in categories such as books, DVDs, videos, music or video games. Tough luck if you're selling on Amazon in one of these categories I'm afraid!
  • They take extra work. No one likes doing more work than they should, but the reality is that Amazon bundling takes more work than usual. You need to spend a fair bit of time researching the individual products and make sure the bundle listing actually has a chance at selling.
  • Reviews won't transfer over. If you already sell a product that's in your bundle listing, unfortunately you will need to generate more reviews for your bundle listing as it is a separate product in its own right.

Frequently Asked Questions

What is the Concept of Bundling?

Bundling on Amazon is simply getting two or more complementary products and packaging them up in the one product listing. The whole point of bundling is to offer convenience to Amazon shoppers, all the while boosting your own revenue as a seller.

How do You Bundle Items on Amazon?

Once you've done your research and found some complementary products you want to bundle, assuming you also comply with Amazon's product bundling policy, you simply go into your Seller Central and create a new listing. Remember that your bundle is considered a single product with its own unique ASIN.

How Many Items Are Considered a Bundle?

Two or more items are considered a bundle, but don't get them confused with multi-packs! They need to be different but complementary items.

What's a Good Way to Think of Bundles to Sell on Amazon?

Browse single product listings and look for the frequently bought together recommendations. Amazon is basically telling you what to bundle up!

The Final Word on Amazon Bundles 

Putting together bundles on Amazon takes a bit of extra thought but ultimately it is an amazon way to increase your sales and take your Amazon FBA business to the next level.

Just be sure to follow Amazon's policy on product bundling, and spend some time with your customer hat on to create bundles that represent value and convenience.

With a little bit of effort, you'll be bundling products on Amazon in no time!

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