Achieving success on Amazon in 2024 will depend on sellers' ability to anticipate emerging trends and leverage them before they peak. Imagine being able to predict what products will skyrocket in popularity, giving you the edge over competitors. With millions of shoppers browsing Amazon every day, being able to spot these trends early can transform your business.
Sales of eco-friendly products on Amazon rose by 71% over the past five years, showing how important it is to stay ahead of consumer demands. These 10 tactics will help you discover the next big thing to sell on Amazon. Want to learn more? Read further and gain insights to the best tips to help you achieve success!
1. Why Following Amazon Trends is Crucial for Success
2. 10 Tactics to Spot Amazon Trends and Find the Best Products to Sell in 2024
Success on Amazon relies heavily on recognizing and capitalizing on emerging trends. By staying ahead, you can tap into profitable products before they become saturated. Here are 10 powerful tactics to help you spot these trends and make informed decisions on what to sell.
Ask Your Suppliers
Suppliers often have insights into products gaining popularity. Regularly communicate with them to discover trending products they're shipping to other sellers. This strategy can give you an early advantage by identifying products before they peak on Amazon.
Follow Industry-Specific Publications
Looking beyond Amazon can give you a broader perspective on what's trending. Check platforms like eBay, Etsy, and Walmart to see which products are gaining traction. Often, trends on other platforms will eventually spill over to Amazon, giving you a head start.
Monitor Other Marketplaces
Looking beyond Amazon can give you a broader perspective on what's trending. Check platforms like eBay, Etsy, and Walmart to see which products are gaining traction. Often, trends on other platforms will eventually spill over to Amazon, giving you a head start.
Leverage Google Trends & Exploding Topics
Google Trends and tools like Exploding Topics can help you track the rise and fall of specific products or categories. By analyzing search volume data, you can anticipate which products are becoming more popular and invest in them before they become oversaturated on Amazon.
Conduct Competitor Analysis
Competitors can be a goldmine of information. Analyzing what they're selling, how they're marketing their products, and what's working for them off Amazon can inspire you to adopt similar strategies or discover new product ideas.
- Identify Your Key Competitors: Focus on sellers who target the same audience and offer similar products. Analyze their best-selling items and pricing strategies.
- Study Their Product Listings: Pay attention to product titles, descriptions, images, and customer reviews. Look for trends in keywords and design that attract buyers.
- Analyze Their Marketing Strategies: Observe how competitors promote their products through ads, social media, and email campaigns. Learn from their successes and missteps.
- Monitor Their Customer Reviews: Customer feedback can reveal gaps in competitor offerings that you can capitalize on to improve your own products.
- Track Pricing and Promotions: Regularly check their pricing strategy, including discounts and deals. Competitive pricing can help you stay ahead.
Use Amazon Trend Reports
Amazon releases various reports and tools that track product trends and best sellers. Keep a close eye on these reports to see which categories are experiencing growth and which products are consistently climbing the charts.
Amazon Trend Reports provide valuable insights into the latest consumer behavior, top-selling categories, and rising product trends on the platform. Here are some key pieces of information you can gather:
- Top-Selling Products: Identify which items are consistently performing well.
- Trending Categories: Spot categories experiencing growth or surges in demand.
- Keyword Trends: Discover trending search terms to optimize product listings.
- Customer Behavior: Understand shifts in what consumers are purchasing.
- Emerging Product Opportunities: Find under-the-radar products with potential for growth.
Utilize Keyword Research Tools
Keyword research tools like Helium 10, Jungle Scout, and MerchantWords help you uncover trending search terms. These terms can point you toward high-demand products that people are actively searching for, making it easier for you to position your listings.
- Helium 10- Helium 10 offers comprehensive tools for keyword research, including Cerebro (reverse ASIN lookup) and Magnet (discover new keywords). It helps uncover high-volume search terms and trends.
- Jungle Scout- Jungle Scout's keyword tools provide insights into popular search terms, competition levels, and sales estimates. It's perfect for identifying profitable niches.
- MerchantWords- MerchantWords provides access to millions of Amazon search terms. It's great for discovering long-tail keywords and trending terms.
- AMZScout- AMZScout offers product and keyword research features that help you find top-performing keywords in specific categories.
Identify Top Selling Categories
Some product categories, such as electronics, home goods, and health products, are consistently popular. Keep an eye on top-selling categories and subcategories within Amazon to determine which areas are experiencing growth or emerging trends.
Master Amazon SEO
Optimizing your product listings is critical for visibility. By staying informed on trending keywords and search terms, you can improve your SEO and ensure your products show up in relevant searches, helping you capitalize on trending items more effectively.
Leverage Fulfillment by Amazon (FBA)
Using Amazon's Fulfillment by Amazon (FBA) program can give you a significant advantage. FBA allows you to offer fast shipping and Amazon Prime eligibility, which are important factors for shoppers looking for trending products. This can also boost your product rankings and increase sales.
3. Top Amazon Trends You Should Follow
Amazon Advertising
With the rising competition on Amazon, advertising is no longer optional—it’s a necessity. Paid ads, like Sponsored Products, Sponsored Brands, and Sponsored Display, help drive traffic to your listings and increase sales. They allow you to target specific keywords or audiences, giving you control over visibility. Leveraging data-driven ad strategies can help boost your rankings organically over time. The key is finding the right balance between ad spend and organic growth while tracking ad performance for optimization.
Amazon SEO
Amazon SEO is a powerful tool that helps boost your organic search rankings and increase visibility without spending on ads. Focus on optimizing your product listings with targeted keywords, including primary search terms in titles and descriptions. Reviews and ratings also play a big role in SEO. Regularly updating your keywords based on trending terms or consumer behavior, along with optimizing bullet points and backend search terms, will help improve searchability and drive conversions.
Amazon One
Amazon One, a futuristic payment technology, allows customers to pay with a simple palm scan. While it’s primarily being rolled out in physical stores, this seamless payment option could soon impact online shopping as well. It reduces checkout time and enhances security, creating a frictionless buying experience. Though it’s still early in development, businesses selling on Amazon should watch for its potential impact and consider how integrating biometric payment systems could streamline the customer journey in the future.
Online Grocery
Amazon’s push into the grocery market with services like Amazon Fresh and the acquisition of Whole Foods signals that online grocery shopping is booming. In 2024, more consumers will rely on online platforms to shop for their groceries, and this trend is expected to continue growing. Sellers in the food and beverage industry, especially those offering organic, healthy, or specialty products, can take advantage of this trend by offering convenient, subscription-based grocery solutions.
Fulfillment by Amazon (FBA)
FBA is essential for sellers looking to scale their businesses on Amazon. By using Amazon’s vast fulfillment network, you can offer fast Prime shipping, handle customer service, and streamline returns. FBA also increases your chances of winning the Buy Box, which leads to higher conversion rates. The logistics support that FBA provides not only saves you time but also boosts customer trust and satisfaction, giving you more opportunities to focus on growth strategies.
Gaming
Gaming is one of the fastest-growing industries, with billions of dollars pouring into consoles, accessories, and streaming gear. From next-gen consoles to gaming chairs and VR headsets, the demand for gaming products is only increasing. If you’re a seller, this is a category to watch. Gaming accessories like controllers, specialized headphones, ergonomic chairs, and even video game-related merchandise are incredibly popular and will continue to be hot-selling items in 2024.
4. Top Amazon Trending Products for 2024
Beauty & Personal Care
Beauty is all about innovation, and in 2024, consumers are seeking skincare tools, organic beauty lines, and clean cosmetics. Demand for facial tools like gua sha stones and LED light therapy masks has skyrocketed, along with natural beauty products free from harsh chemicals. With the skincare industry projected to reach $189.3 billion by 2025, now is the time to invest in eco-friendly, cruelty-free, and anti-aging products that meet the needs of health-conscious shoppers.
Sports & Outdoors
With fitness continuing to be a top priority, the sports and outdoor category is booming. People are searching for home gym equipment like dumbbells, resistance bands, and adjustable benches to maintain their workouts at home. Outdoor activities like hiking and camping are also growing, with an increased demand for durable tents, portable grills, and hydration backpacks. As more people prioritize wellness and adventure, sports and outdoor products are set to dominate Amazon's best-seller lists.
Games and Puzzles
The pandemic ignited a surge in board games and puzzles, and the trend hasn't died down. People are still looking for ways to entertain themselves offline, leading to increased sales of strategy board games, escape room kits, and complex jigsaw puzzles. This category appeals to families, friends, and solo players alike, and it's a great opportunity for sellers to capitalize on nostalgia and the desire for social, screen-free activities.
Home Decor
With so many people transforming their living spaces due to remote work, home decor continues to trend. Consumers are focused on creating functional yet stylish spaces, and products like minimalist art, geometric shelves, and modern lighting fixtures are popular. Smart decor—such as voice-controlled lighting and furniture with hidden storage—is also gaining traction. This category has become a go-to for those seeking to refresh their homes with both small accents and larger, trend-driven items.
Fashion
Comfort and style are key in the fashion world of 2024. Athleisure, versatile loungewear, and sustainable fashion are all taking center stage. Consumers are gravitating toward brands that offer eco-friendly materials, such as bamboo fabrics and recycled polyester, as well as bold, statement pieces for everyday wear. Additionally, there's a growing demand for size-inclusive, adaptive fashion, as buyers prioritize comfort and inclusivity in their shopping choices.
5. The Final Verdict
In conclusion, as Amazon continues to evolve, sellers must adapt to the latest trends to stay competitive in 2024. Leveraging Amazon Advertising and SEO will boost your product’s visibility.
The rapid growth of online grocery shopping provides opportunities for sellers in the food sector, while FBA streamlines logistics, helping you meet rising consumer demands. Additionally, categories like gaming continue to expand, offering sellers lucrative niches. By staying proactive, you’ll position your business for long-term growth and success.
Embracing these trends isn't just about following what's popular; it's about staying adaptable and seizing opportunities in a constantly changing marketplace. Whether you're just starting out or looking to scale, aligning your strategies with these trends will help you thrive in the fast-paced world of Amazon selling in 2024.
