Amazon Repricer Tools – 14 of the Best Reviewed

By Christopher Grant

Updated May 30, 2023

If you're an Amazon seller, you know that pricing your products according to the movements of your competitors is essential to success. 

Figuring out the right repricing strategy can be tough, but luckily there are repricing tools available to help you.

The thing is though, there’s a lot of factors to consider when choosing the best repricer for your Amazon business. Price, features, and ease of use are all important considerations, but not everyone has the same needs. 

Some sellers may need a repricer that’s easy to use and doesn’t require a lot of time investment, while others may need more features and price flexibility. 

With so many options available, it can be hard to decide which repricer is right for you. This guide will help you figure out which repricer is the best fit for your business.

In this Amazon repricer software review, we'll compare some of the best repricer tools currently available to Amazon FBA sellers. We'll discuss the features of each tool and help you decide which is the best fit for your business. 

So, read on to learn more!

What is an Amazon Repricer?

I’ve written about Amazon repricing tools in the past so whilst I’d love to assume that you know what they are, so we can skip right to the juicy parts of this article, I will take a brief moment to explain what an Amazon repricer is.

If you already know, just keep scrolling down to the Amazon repricing tool comparisons below.

To put it simply, an Amazon repricer is a software tool that helps sellers to price their products competitively on the Amazon marketplace. 

By using historical sales data and algorithms, a repricer can automatically adjust product prices to ensure that the seller is always achieving the best possible price for their items. It is important to note that the highest price isn’t always the best price, but rather a price that allows for volume based on the conditions you have set in your repricing strategy.  

An Amazon repricer is an extremely valuable tool for businesses selling on Amazon, as it allows them to stay up-to-date with pricing fluctuations and maintain visibility in a highly competitive marketplace in a hands-off fashion, so you can focus on building the rest of your business rather than being stuck repricing products all day.

There are a number of different repricing solutions available, so it is important to do your research before selecting one for your business.

Can’t I Just Reprice Manually, or is Automatic Repricing Better?

What you'll be doing ALL DAY, if you don't use an Amazon Repricer Tool!

Well sure, you could spend all day repricing manually but it takes a huge amount of time. If you only have a small catalog of products then I suppose it's possible, but we don’t like to play small around here!

So the answer to this question is really going to depend on your current situation. If you are investing time into your Amazon business because you don’t yet have surplus funds to put into automating the business, then perhaps manual repricing is the best option for you.

But there needs to be a time when you step out of the day-to-day tasks so you can focus on the growth of your business. This is why Amazon repricing tools are an essential part of your business.

Now let’s review 14 of the most popular Amazon repricing tools available right now!

Top 14 Amazon Repricing Tools - Which is Best?

Alright, I'm going to summarize my personal top picks later but as you read through this list please note that they are not in order of best to worst.

In fact I’ve actually just ordered them alphabetically so I can give you my opinions after you’ve reviewed all the facts relating to each Amazon repricer software.

Aura Repricer

Aura Repricer

I’ve written a review on the Aura Amazon repricing tool before because it's a great tool. Aura is a cloud-based, AI driven tool that helps you to automatically reprice your Amazon listings.

Aura Standout Features

  • Workflow functionality
  • Transparent pricing
  • Excellent support
  • Clean & responsive dashboard
  • Instant repricing

Aura Price

Aura repricer costs $97 per month for up to 50k listings, or $77 per month if you pay annually. Read below for a special deal.

Aura Repricer Pricing

Does Aura Repricer Have a Free Trial?

Yes, you can get a 14-day free trial PLUS your first month free with my exclusive code. readers also get a 15% discount for your first 90 days, click here and use the code CTS to claim this deal. 

Which Amazon Marketplaces Does Aura Integrate With?

US, Canada, Mexico


BQool Amazon Repricer

BQool has been on the scene for a while and like many competing tools, they use an AI powered repricer and offer a bunch of different rule-based repricing strategies for users.

BQool Standout Features

  • Cheaper plans for beginners
  • AI based repricer
  • Good range of marketplace integrations

BQool Pricing

Starting at $25pm with limited features, up to $300pm for 50k listings and more features.

BQool Pricing

Does BQool Have a Free Trial?

Yes, BQool offers a 14-day free trial.

Which Amazon Marketplaces Does BQool Integrate With?

US, Canada, Mexico, UK, Germany, France, Italy, Spain, Japan.


ChannelMAX Amazon Repricer Tool

ChannelMAX is an AI (surprise surprise) repricing tool that claims to maximize the BuyBox ownership and price, like most of these tools do! 

ChannelMAX Features

  • Realtime repricing
  • Multiple tiered pricing plans
  • Chat, email & phone support

ChannelMAX Price

From $34.99pm for 500 SKUs, up to $149.99pm for 50k SKUs. Prices scale even further for larger inventories.

ChannelMax Pricing

Does ChannelMAX Have a Free Trial? 

Yes, ChannelMAX offers a 30-day free trial.

Which Amazon Marketplaces Does ChannelMAX Integrate With?

USA, Canada, UK, Germany, France, Spain, Italy, Japan, China, India.


Feedvisor Amazon Repricer

Feedvisor offers multiple solutions for Amazon businesses and their repricer includes proprietary technology called ProductSphere.

Feedvisor Standout Features

  • Private label specific repricing features
  • Multiple repricing strategies
  • Custom reporting

Feedvisor Price 

They do not currently show pricing, you need to “get a quote” from their website.

Does Feedvisor Have a Free Trial? 

Apparently yes, but there is no indication on the website.

Which Amazon Marketplaces Does Feedvisor Integrate With?

 Information unavailable on website currently (formerly Appeagle)

Informed Amazon Repricer

Informed claims to have been trusted by over 40,000 online sellers, which is a good sign, and they have been in the repricing space for over 15 years. Standout Features

  • Large amount of integrations
  • Advanced features to help win the BuyBox Price 

From $49 per month, increases based on your revenue. Pricing

Does Have a Free Trial? 

Yes, they have a 14-day free trial.

Which Amazon Marketplaces Does Integrate With?

US, UK, Canada, Mexico, Australia, Japan plus many European locations.

NuPrice 2.0 Repricer

NuPrice 2.0 Amazon Repricer

Nuprice 2.0 is a basic, no-frills Amazon repricing tool with a simple annual fee.

NuPrice 2.0 Standout Features

  • Low cost, annual fee.
  • Easy to use and get setup

NuPrice 2.0 Price

$14.95 per month of $129 per year

Nuprice 2.0 Pricing

Does NuPrice 2.0 Have a Free Trial? 

Yes, duration unknown however.

Which Amazon Marketplaces Does NuPrice 2.0 Integrate With?

Not noted on website

Profit Protector Pro

Profit Protector Amazon Repricer

Created by Amazon sellers, Profit Protector Pro is a repricing software tool with12 advanced algorithmic strategies built in.

Profit Protector Pro Standout Features

  • Clean & modern interface
  • Easy to understand analytics
  • Free online arbitrage course included
  • Facebook community

Profit Protector Pro Price 

From $59.95pm for 1,000 listings, up to $69.95pm for 10,000 listings. Higher plans available on request.

Profit Protector Pro Pricing

Does Profit Protector Pro Have a Free Trial?

No, but they have a 30-day money-back guarantee.

Which Amazon Marketplaces Does Profit Protector Pro Integrate With?

US, Canada, Mexico, UK, France, Germany, Spain, Italy, Netherlands, Sweden, Poland.


RepriceIt Amazon Repricer

A long-standing company in the space since 2006, RepriceIt offers a budget solution for smaller sellers wanting to get started.

RepriceIt Standout Features

  • Low entry point at just $9.95pm
  • Established back in 2006

Price: $9.95pm for up to 500 listings, with more tiers up to $79,95pm for 100k listings.

RepriceIt Pricing

Does RepriceIt have a Free Trial? 

Yes, they have a 30-day free trial.

Which Amazon Marketplaces Does RepriceIt Integrate With? 

US, Canada & Mexico. (formerly Xsellco)

Repricer Xsellco Amazon Repricer Standout Features

  • 7 pre-defined repricing strategies
  • Bulk actions
  • Competitor spy features Price

$105pm for 5,000 listings, $309pm for 50,000 listings, $509pm for 250,000 listings - prices are cheaper if paid annually.

Repricer Xsellco Pricing

 Does Have a Free Trial?

Yes they offer a 14-day free trial.

Which Amazon Marketplaces Does Integrate With? 

All 20 Amazon marketplaces

Sellery by SellerEngine

Sellery Amazon Repricer

Sellery Standout Features

  • Realtime repricing
  • Support from Amazon experts

Sellery Price

1% of your gross monthly sales, with a minimum charge of $50/month and a maximum of $2000/month. 

Sellery Pricing

Does Sellery have a Free Trial? 

Yes, 14-day free trial.

Which Amazon Marketplaces Does Sellery Integrate With?

US, Canada, Japan, Mexico, UK, Germany, Italy and Spain.

Seller Dynamics

Seller Dynamics Amazon Repricer

Seller Dynamics Features

  • Good onboarding process
  • Realtime Amazon repricing
  • Unlimited SKUs

Seller Dynamics Price

$120pm for up to $140k in gross annual sales, $200pm for $350k, $300pm for 700k.

Seller Dynamics Pricing

Does Seller Dynamics Have a Free Trial? 

 Yes they have a 14-day free trial

Which Amazon Marketplaces Does Seller Dynamics Integrate With?

Available in 20 Amazon marketplaces

Seller Republic

SellerRepublic Amazon Repricer

A UK based company, SellerRepublic offers repricing, profit & loss calculator, stock forecasting and analytics in their Amazon software. 

Seller Republic Standout Features

  • “Lite” lower priced entry-level plans
  • More than just repricing - a bundle of tools is included

Seller Republic Price

$28.95 for 100 listings, 48.95 for 5,000 listings, 98.95pm for 25,000 listings right up to $1,478.95 per month for 1million listings.

SellerRepublic Pricing

Does Seller Republic Have a Free Trial? 

Yes they offer a 15-day free trial.

Which Amazon Marketplaces Does Seller Republic Integrate With?

 US, Canada, India, Mexico, UK, Spain, Italy, Germany, France

Seller Snap

SellerSnap Amazon Repricer

I’ve written about SellerSnap previously and they are a very advanced solution with great support and stand-out features. Whilst they are not a “cheap” solution, they are great for Amazon sellers that are a little further along in their FBA journey. 

SellerSnap Standout Features

  • Advanced Game Theory AI repricing
  • Great analytics dashboard
  • Excellent support

SellerSnap Price

From $250-$800 per month depending on your subscription level. 

SellerSnap Pricing

Does SellerSnap have a Free Trial? 

You can claim a 15-day free trial with this special link, special for ClearTheShelf readers!

Which Amazon Marketplaces Does SellerSnap Integrate With?

 Available in 18 marketplaces


Wiser Amazon Repricer

Wiser appears to be quite a sophisticated solution when it comes to repricing, geared more towards enterprise level operations.

Wiser Standout Features

  • Price indexing feature
  • Repricing strategy builder

Wiser Price

Wiser is one of those solutions that requires a consult before pricing is discussed.

Does Wiser have a Free Trial? 

It doesn't appear so, but you need to get on a consulting call with Wiser before any information is revealed.

Which Amazon Marketplaces Does Wiser Integrate With?

 Information unavailable

Which Amazon Repricer Software is Best?

This really is a subjective topic because many people will have a different opinion on what Amazon repricer tool they like best and many sellers are stuck in their old ways, using whatever software they’ve been using for years.

There are some Amazon repricer tools that are clearly overpriced, and others that are plain junk but they are cheap so they serve a purpose. 

If you are quite advanced along in your Amazon FBA journey then my recommendation will always be SellerSnap. It will set you back $500 per month for 15,000 listings, but it really is a premium, enterprise level solution that won’t let you down.

For the majority of Amazon FBA sellers however, something like Aura Repricer is going to be a  better fit. I absolutely love this software and my free repricer challenge goes into detail on how to use Aura repricer in your Amazon FBA business.

BONUS: Aura Repricer has kindly given Clear The Shelf users a special discount offer.

Click Here to Start a 14-Day Free Trial and Get 20% Off For Your First 3 Months with Code CTS

The Final Word on Amazon Repricing Software

If you truly want to succeed as an Amazon FBA business owner, you need to step away from daily tasks that chew up your time. Repricing your listings is one of those tasks and it needs to be done correctly in order for you to succeed.

There’s no doubt that your competitors are all using repricing tools, so you need to be doing the same if you even want a remote chance at winning the buy box.

It’s overwhelming picking a repricing software but my advice to you on this matter is:

  • Don’t pick based purely on price
  • Choose something that has been recommended by an active Amazon seller
  • Don’t be afraid to try a few Amazon repricers until you find one you like
  • Don’t hesitate too long, just pick one and go for it!

If  you’re totally new to this or have been selling on Amazon but never used a repricer, you will have a clear understanding of the entire concept after doing my free repricer challenge.

All the best, thanks for reading!

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