Keepa is the game genie for Amazon sellers.
You MUST become proficient in it.
But it's a lot more than just reading Keepa charts & graphs.
In this post I'm going to share 7 ways that you can use Keepa like an absolute pro in your Amazon business.
Before I do though, please go and give me a follow on X (formerly Twitter). I posted all of these strategies as threads on X and have compiled them here for easy reading, but I share the most up to date info over there in real-time.
Now let's get into this Keepa tutorial.
1. Go Deep on a Brand with Keepa Product Finder
First, let's talk about why this method is a winner.
You've come across a great sale. You've dug deep to find killer coupon codes. You've got sick discounts on gift cards to leverage. You're stacking some sweet cash back on this brand's site. It's time to spend some cash.
You have a couple of options.
- You can manually search every item on the website. This is great but it'll miss a corner or two just due to the keywords you may use.
- You can brand search on Amazon but you may be shown items Amazon THINKS you want. Not what you actually want.
This is where Keepa comes in. Inside Keepa Product Finder you can search by brand. This will pull back all of the items on Amazon for that one brand. This'll include things like multipacks and bundles.
You can even filter for only multipacks, only singles, & more if you choose.
Let me show you what this looks like.
We found a deal on a Sodastream branded product. Rather than just order the one lead, we pulled up all of the SodaStream branded listings in Keepa Product Finder.
The filter looks like this:
This shows me that there are 1,095 listings on Amazon for the SodaStream brand. Rather than try and source each one of these manually from the website I can just see if the products I need to jump on existing listings are in stock at the source site.
If I want to spend a little extra time I can look for the missing pieces of bundles or multipacks at other sites as well. Going the extra mile will make us extra profits.
Now, not all of the listings inside of Keepa will be worth it.
We can take a step further and filter based on:-
- Sales rank
- Number of sellers price points
- Whether the price has gone up or down
- Whether Amazon is on the listing
Plus there's dozens of other filters to pare down to products you actually want to sell. The number of ways you can slice the data seems almost innumerable.
Dive in, play around with the filters, find out what works for you, and don't worry about making a mistake. You can't break anything.
2. No Sales Rank Does Not Mean No Sales
ASINs without sales ranks can be diamonds in the rough. But, only if you know what you're looking for. I'll show you how to find these.
Why would an ASIN not have a sales rank?
This is the first thing you'll want to understand. The reason is, we don't know, at least not for sure.
It may be:-
- An Amazon glitch
- Losing the parent ASIN
- It just happens!
Many of these ASINs still sell.
Here's how to find them. It's quite simple.
- Head to Keepa Product Finder.
- Click the "No Sales Rank" filter under Sales Rank.
Currently, there are 647,970,196 ASINs on Amazon w/o a Sales Rank
This isn't useful as that is too many ASINs to look through. We need to refine this further.
The next filter we should use is the "Review Count" Filter.
Using the "Review Count" filter we can bring back ASINs that have:-
- A certain number of reviews
- Reviews rising over 30, 90, & 180 days
- A % rise in reviews over 1, 7, 30, or 90 days
We can even create "corridors" where reviews show increases over time. That's for another tutorial.
In this example, we will pull back products that have:
- At least 50 reviews
- No more than 500 reviews
- An increase of 20% to 75% in reviews over 30 days
- An increase of 30% to 125% in reviews over 90 days
- An average of 4+ sellers over 30 days to rule out PL products
The filters should look like this:
You may notice that to find an increase in the percentage of reviews you will need to use negative numbers. The smallest number (or more negative) needs to always go first. Doing this we've whittled our results down to 3,072 products we can potentially source.
Now, it's time to mess with a few other filters to narrow down the results. Maybe you want to see ASINs that used to have a rank. Perhaps you want ASINs within certain price bands.
Figure out what produces the best results for you, get to sourcing, and make some test buys!
3. Bookmark Your Keepa Product Finder Results
If you use Keepa Product Finder to look for potential products that are likely to fit your sourcing criteria you can bookmark your Product Finder results page.
Here's two ways to bookmark your Keepa product finder results:
- Simply save it as a bookmark in your web browser. Make sure to use a descriptive name for the bookmark.
- Save the links in a Google Sheet with a longer description in a corresponding cell.
Whenever you come back to these links they will update with new products that fit your previous filters
If you'd be interested in learning more about every aspect of Keepa, you may want to check out the Keepa Academy.
4. Stalk Storefronts with Keepa
What if you could stalk 50 Amazon storefronts at a time AND only pull back the listings that have increased in price over the past:
- 1 day
- 7 days
- 30 days
Would that be helpful?Let me show you how!
The first thing you'll need is storefront ID's. You probably know how to get these but if you don't you can open a storefront on Amazon and grab the digits after the "me=" in the URL. There's plenty of tools to help with this as well.
Once you have your storefront IDs you will need to plug them into Keepa Product Finder. Each ID will need a comma after it.
It will look like this:
You'll see there are 127,419 ASINs across all these storefronts. Far too many to source at one time. You'll want to filter to lower that number.
We will look for the ASINs that have increased in price over the last 30 days by 25% to 50%.
We'll do this by heading to the Buy Box filter in Keepa. You'll need to input -50 in the 30-day drop from filter and -25 in the 30-day drop to filter.
Sounds confusing so here's what that looks like:
This leaves me with just over 1,000 results. I could take a few days to go through these ASINS and manually source them. Or I could save a heap of time and run them through a Tactical Arbitrage reverse search. Alternatively, I could filter even more.
Perhaps adding in:
- Price corridors
- Sales rank corridors
- Number of seller filters
- Category filters
I can even get as granular as looking for only multipacks, certain keywords, or even item colors.
The list is endless and I would suggest you experiment a little to find what works best for you. This method should help find some ASINs that are trending back in the right direction.
5. Frequently Out of Stock (OOS) Products
This strategy is going to help you find products on Amazon that:
- Aren't private label
- Have a history of selling
- Are currently out of stock
These seem like they would be hidden gems, right? What if I told you there are 16,000 of them right now?
Let me show you how to find them.
The first Keepa filter you'll want to use is sales rank. Over the past 30 days, I chose everything under 250K rank average. I also added Amazon OOS.
It looks like this:
Next, you'll head to the New Offer Count filter. In the 30-day average filter you'll want to put in 3 in the from filter. In the current offers filter you'll want to put 0 in the to filter.
It looks like this:
You can get more surgical by using more filters to pare this down.
Some filters I might add in:
- Category filter
- Average price filter
- Amazon OOS %
This can be a great filter to check often for high-velocity products that go OOS often. During Q4 there may be opportunities to MF fast-selling products that run out of stock.
6. Filters Not to Use
Keepa Product Finder is the goat, no one will argue that, but there are two filters in KPF you should NEVER use.
Let's take a look at the filters and break down why you should never use them. Let's dive in.
The first filter you should never use is Sales Rank Drops. Sales Rank Drops DO NOT equal the number of sales. In this first image, I found a shoe with Sales Rank Drops equaling 3 over the past 30 days. It's a shoe with a BSR under 25 for the last 30 days.
In this second image, I found a shoe with Sales Rank Drops equaling 3 over the last 30 days. It's also a shoe with a BSR averaging over 4,000,000 during the last 30 days.
Sales rank drops are not meant to be deceiving. But, they are a bad metric to use for sales velocity. Rather, you need to learn to read the "EKG" of the heartbeat of a Keepa graph.
The second KPF filter you should NEVER use?
Bought in the past month. I set up filters to show all ASINs with a 30-day average BSR under 1,000 AND a current BSR under 5,000. KPF gave me 405,000+ results. These are all ASINs that should be moving serious volume.
When I add in the "Bought in the past month" filter to show up to 100,000 sales in the past month it drops the number of results precipitously. 170,550 results, to be exact. This leaves hundreds of thousands of ASINs that sell very well out of your filters.
Again, this is not a nefarious act. It's just that the dat isn't shared across all ASINs and isn't always accurate even though it comes from Amazon.
So, if you use these filters I would suggest either stopping or being very careful with them.
7. The Corridor Method
Amazon sellers all want the same thing.
We all want inventory that:
- Sells well
- Has price consistency
- Has limited competition
In this I'll show you the exact steps to find this kind of inventory to source. I call this "The Corridor Method".
This method creates small corridors in the price range and BSR range. These should be ranges in which you want to sell. Using this method, not every product will be profitable. But, you will find some beautiful, boring Keepa graphs to hop on or fill your sourcing pipeline with.
We'll start with Sales Rank (BSR) in Keepa Product Finder.
In this example I've set my BSR filters like this:
- Current: 50K - 75K
- 30 Day Avg: 45K - 80K
- 90 Day Avg: 40K - 85K
- 90 Drop % : -30 - 10
Next, we need to create a corridor for the price in KPF.
In this example I've set my price filters like this:
- Current: $35 - $45
- 30 Day Avg: $30 - $50
- 90 Day Avg: $25 - $55
- 30 Day Drop % : -30 - 5
- Include Amazon OOS
Here's what that looks like:
This will create ASIN results that should stay within a corridor both in price and sales rank (velocity). It's a dynamic market so neither of these will be static. These may not be products that sell thousands of times per month or items that have jumped in price by 100%
Instead, these are boring products that sell consistently, at prices that don't change drastically.
The difficult part is finding these & then building your margins through:
- Discount gift cards
- Any way you can legally and ethically reduce your COGS
Using this method you should come across Keepa graphs that are fairly stable in price over time, consistently sell and don't have massive swings in price or BSR.
They will look a bit like this:
When you practice this you can add in an average number of sellers to reduce PL listings showing up. You can also change the corridors to be more strict or less strict depending on what you like your catalog to look like.
You'll also want to experiment with things like prices corridors and sales rank corridors.
This is, in my opinion, a tedious but excellent way to source products that are less likely to be found by others due to its complexity and the fact that it's boring.
The Final Word on Mastering Keepa
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